Opening an e-commerce store is probably the fastest and unarguably the best option that entrepreneurs have for beginning a start-up. Even though it may be easy to start an e-commerce store today, it is increasingly difficult to pick the perfect e-commerce platform to leverage and to find a supply chain and order fulfillment partner to support back-end warehousing, order-fulfillment, and logistics. In this article, we will focus on most popular and industry leading shopping carts and their key features.
Popular Online Shopping Cart Platforms
As a hosted solution, Shopify provides users with ease of store setup, and this makes it a very popular e-commerce platform. Over the years, with continuously increasing expectations, the brand has evolved right together with the evolving needs of most businesses.
Apart from the easy setup, safe payment gateways, and quick loading speed are two other main reasons why Shopify is an excellent choice for establishing an online store. Shopify also offers hundreds of templates which can be customized a store's landing page to give it the desired custom look.
As for SEO, Shopify allows Meta descriptions, custom title tags, canonical tags so as to prevent duplicity problems, and it also generates an XML sitemap automatically for the online store. This way, those who do not have technical knowledge will easily make their e-commerce store Google friendly.
Shopify has great customer support as well as an all-encompassing FAQ database and well-informed representatives ready to help store owners and developers.
This is a "free" plugin from WordPress and has all the advantages in WordPress. WooCommerce is entirely customizable and has good shopping carts with a secure payment gateway. It also has several themes to pick from and design a new one. WooCommerce has an intuitive admin panel which any layman can easily understand and manage. It has no limitation to the product categories, as well as a WordPress blog, and availability of a lot of plugins and extensions that can be easily found on the internet. Individuals who have a WordPress website and don’t plan to open a big online store will find WooCommerce as an ideal choice.
BigCommerce is a lot like Shopify, except it has more inbuilt features. For beginners, with BigCommerce they can get a completely functional website, unlimited storage, and bandwidth, as well as the freedom to add all the products as that are desired. As well as the essential e-commerce features such as reviews, gift cards, and ratings, and necessary marketing tools. All these are built-in in the BigCommerce software.
The platform is easy to set up and is aimed mainly at people who have no web designing skills. However, if a user is into HTML and CSS, then they can easily tweak things to give the store a unique appearance.
When it comes to security and page loading speed, this platform is neck-to-neck to Shopify. BigCommerce also has excellent customer support and extensive guides, video guides, comprehensive setup wizard, and auto-responder emails functionality. So, chances of becoming stuck while setting up the store or running the business on BigCommerce are really thin.
Pricing for the platform runs from $30/month to $80/month or more. Its plans are relatively costlier than Shopify and the others, but in their defense, the platform seems to offer more exciting features than the other competitors. However, the outdated themes are a downside of BigCommerce, but this has improved. So, BigCommerce may be an ideal match for someone who is ready to trade more money for additional features and more customization.
Recently drawn out by eBay, Magento is an independent business and strives to be a top-tier player who has stood the tough test of time when it concerns e-commerce. Mainly, Magento is a much better fit for the large-scale retailers and high-end e-commerce websites. This platform has a high level of security and is fully customizable and scalable, and offers various features that a lot of other e-commerce platforms don’t, such as multi-language, multiple storefronts, and multi-currency support.
Magento scores pretty well on some other important parameters such as user-friendly admin area, search engine optimization, intuitive navigation, and mobile friendliness. Its Community Plan can be gotten for free, but its Enterprise plan is tiered based on the client's current online business and meant to align to the growth trajectory. Implying that it grows according to how the business grows. There are also internal and external staffing costs needed to manage the enterprise platform.
The enterprise plan has enhanced security, functionality, performance, and features such as customer segmentation for targeted offering, customer support software, return and cancellation management, and much more. Also, Magento's enterprise software has more payment gateway choices than all other e-commerce platforms.For people who are planning on having a far-reaching, enterprise-grade e-commerce platform, this platform is the present reigning champion. However, for those who are not planning to launch a large-scale, high-end online store, Magento is likely too much for that purpose.
How Can IntegraCore Help?
while all these shopping carts have their pros and cons, remember that back-end warehousing of products and fulfilling orders timely and accurately is a very significant aspect of a successful ecommerce business. This is where IntegraCore can help. We have industry leading orders fulfillment services with 99.9% on-time and accuracy service levels. Moreover, we have existing integrations with all industry leading shopping carts including the ones in these article and more. With pre-existing integrations, we can quickly start fulfilling your orders no matter which shopping cart, ecommerce platform or marketplace you use.